Showing posts with label Realtor. Show all posts
Showing posts with label Realtor. Show all posts

Friday, May 2, 2014

"Must Haves" in Your Real Estate Professional

by Dan Jensen
Relocation Services Director - Equity Northwest Properties Group

When You're Selling Your Home...

There is a distinct and dramatic difference in the skill set needed to help you market, promote, and effectively find a home buyer as compared to the skill set necessary when you're searching for a home to buy.

Three "Must Haves" to be sure YOUR real estate professional will bring the right tools to the job of helping you SELL your home are:

1.) A sound & effective Marketing Plan

Your real estate agent should have a simple, but powerful marketing plan showing you what marketing and promotion will be done in order to attract the most qualified home buyers. The Plan should certainly be more than simply putting your home into an MLS and a few flyers in the box on a sign.

If you are considering any agent's help in selling, be sure to ask if they have a marketing plan or system that they use. If the answer is 'Not really', find another agent. However, few agents would admit that they don't have a marketing/promotion plan to a prospective home Seller, so be sure you also ask your agent to discuss in detail, each of the steps of their marketing system when you meet. It won't be long before you have a very clear sense of whether the Plan is new to them, or if they are experienced in it's use.

2.) Regular Updates & Communication

You should ABSOLUTELY! expect to hear from your agent regularly throughout the process of marketing your home, through the escrow, and beyond. Information about what other agents who have shown the home had to say, what has been done to promote your home each week, what options you have in making your home more attractive to potential buyers, and more.

If you are not hearing from your agent, call them and ask them to call you at least weekly with an update. If they don't, consider finding a new agent.

3.) Doesn't disappear after your home has been sold

This is a very important MUST HAVE!

Too many times, agents disappear after the transaction has closed. It's unlikely that the agent who helps you sell your home will disappear before they have also helped you find and buy your next home, but why should you have to settle for an agent who pulls a disappearing act on you EVER? You shouldn't have to settle.

Your real estate professional should consistently be available to answer whatever questions about real estate you may have, whenever you have them. There should be regular market updates, and an annual valuation report for your home... are your gaining in value, stagnant, or losing ground.  There should also be communication when special opportunities or area special events, workshops, and Q & A's to keep you alert to trends and those changes that may be effecting your real estate holdings (even if it's only the family home!)

These three are core to every real estate professional's services to their Clients. If you haven't experienced this kind of care, you may not be working with a true professional!

Next Friday, the 3 Must Haves when you're buying real estate.

Monday, August 19, 2013

July's MLS sales figures for Clark County were stellar

By Rod Sager (from Real Estate with Realtor Rod, August 16th, 2013)

The numbers are in for July from our local multiple listing service and they look great. Looking back first at last year, July 2012 was healthy but not stellar. Inventory was starting to tighten up and demand was strong enough in certain segments to generate multiple offers. 499 transactions were closed in July 2012 for Clark County against this year's total of 696. We are still well off the frenzied pace of 2005-2007 but clearly the best we've seen since "the crash".

Evaluating numbers is never as easy as just looking at the one or two "big" stats. Often people, including some Realtors®, look at median price or total unit sales as an indicator that all market segments are moving equally. Just because the median price is up 21% by no means suggests that any random house that was sold last year is now worth 21% more this year. The real estate market is very complex with neighborhood fluctuations, locations, home size, price range, and styles often performing independent of each other based on market demand or supply.

The chart below shows the "big" over all county stats for this local market and then breaks the numbers down a little further to show some broad segment trends. The big question for John and Sally homeowner is often geared towards, "can I sell MY house right now"? If John and Sally own a condo they may not be much better off this year than they were last year in market appreciation. The condo market is almost always late to recover.

Last year the sales figures were heaviest in the entry level market. Those $125-150k three bedroom ramblers were being snatched up and as such, supply tightened up and prices soared. This year that market segment was priced high enough that demand slowed down a little, but the middle market surged with larger four bedroom houses seeing significant increases in unit sales. Those bigger mid sized homes saw a massive 59% increase in sales but a more modest 13% increase in median price.

Last year I said that the bottom has to tighten up first before the middle can take off. Well, the bottom did tighten up and now the middle is taking off this year. That is driving the increase in median price. The smaller two bedroom houses have peaked with only a 1.3% increase in median price despite a large surge in unit sales of 46%. Even the bread and butter three bedroom market that was red hot last year, is showing preliminary indications that the buyers are nearing their limits. The 18% increase in median against a large surge of 29% in units sold is still quite robust, however. The sellers in the entry level often move up to that bigger house and as they sell their 2 and 3 bedroom homes they move into the middle market. The 59% increase in unit sales in that segment will likely produce more impressive median increases when we check the numbers in a few months.


Of course this discussion has to hinge on keeping other complex variables favorable, such as the general economy, jobs and the ever critical mortgage rates.

The big takeaway for homeowners is the fact that their home that may have been upside down or too tight to sell, could in fact be a seller today. Contact your favorite Realtor® for a Comparative Market Analysis on your home. Most offer this service for no charge, I certainly will.