Halloween Home Marketing

by Rod Sager

As pretty as this is, clear a path through the leaves :)

In six days all the neighborhood kids will be plying the streets dressed as zombies, goblins, super-heroes or maybe even a princess. Trick or Treat! If a seller has their home listed during Halloween there is a great marketing opportunity lurking beneath the veil of candy and costumes.

Typically there are two sets of trick or treaters. The first set which likely begins the annual suger pilgrimage just after dark are the little kids. Toddlers and grade schoolers. These adorable little monsters are almost always accompanied by the parents. Mom and or Dad often wait out front while the little goblins run up to the door smiling and holding out their little plastic jack-o-lantern. This is a great marketing opportunity. If the seller feels chatty they might consider having someone in the family hand out treats while they go talk it up with the neighbors. Know anyone interested in living in this neighborhood? Have a flyer available a give it to them. If the seller is shy, then they should ask their real estate professional to make a half page flyer that can be folded to a 1/4 size and toss it in with the candy. Maybe tell the kid that the paper is for mommy and daddy. The second wave is usually the teenagers. They show up with a king sized pillow case looking for the holy grail of sugerdom. Give them the same flyer and ask them to give it to their folks.

I like to present the idea to people in the neighborhood that they can choose their next neighbor. If they know someone that would like to live in this area, this house represents an opportunity. Your real estate professional should be more than happy to provide flyers for this purpose. During Halloween sellers should make the home bright and inviting despite the dark and creepy nature of the event. This is one time to go for fun and spunky rather than the haunted theme.

Even though sellers hire a real estate agent to help them sell their home, their own participation can help to yield a higher price and or a faster close. It does not matter whether the market is hot or cold, sellers need to make their home stand out against the rest and never miss an opportunity to put it in front of people.

So now I'll say so long and in my best Vincent Price voice a diabolical laugh fades to silence. Buahaha.